Anastasia Pavlova
Anastasia Pavlova
Head of Division of Public Relations of the Polar Division of MMC Norilsk Nickel
"Life is richer than all fiction" and "The right inner state overcomes any context."
I was born and grew up in Norilsk.
I got higher education in St. Petersburg. I have been working in PR since college, and as a matter of principle, I took the position of gaining experience in my chosen profession. For the sake of this she took up promotion of young but ambitious projects, successfully promoting them
After graduation she returned to her home town. She joined Nornickel's Polar Division on a competitive basis.
Over her 10 years with the company, she has implemented numerous projects of varying complexity, both individually and as part of teams. This includes external and internal communications, media analysis, sociological research, image events and anti-crisis PR. Before broadband internet came to Norilsk (for a long time there was a satellite channel, slow and expensive), I completely built a social networking area.
I am glad that I united into one big community Norilsk photographers and bloggers. In two years I have organized for them half a hundred individual and group excursions to Nornickel's enterprises and hard-to-reach northern territories. They are very talented and bright, and regularly become winners of all-Russian and regional competitions. I am also proud of the implementation of large-scale projects to introduce foreign bloggers to the Russian North. One of them won the national PR-award "Silver Archer".
I now try my hand at the international educational project "Safe Internet", which is realized together with the alumni of the "Woman Leader" program of the "Senege" Management Workshop. It is aimed at counteraction to such actual threats as spreading fakes and involving young people into illegal activities on the Internet.
1) Industrial tourism - to see with your own eyes all the stages of metal production, to appreciate the industrial power of the territory;
2) To get acquainted with the culture of the indigenous peoples of the North, including the taste of northern fish and reindeer meat dishes;
3) To see the nature of the North in summer and autumn, the polar lights in winter and ice drifts in spring.
I will say probably nothing new. Profession is still necessary to choose in view of the abilities, aptitudes, interests, talents and desires.
When I was an applicant, I went to St. Petersburg for a prestigious mining specialty, realizing that in any case I would go back to my city. I managed to get accepted into the preparatory courses at the technical university, but I was drawing during the physics classes - I was frankly bored. Deep down, I wanted to major in Public Relations, but I was afraid that I would not pass English. In the end I still took my documents and went to "take a risk" in another college. I prepared for the exam and everything worked out.
I do not regret the specialty I chose. And the fear that something will not work out, no longer holds back the initiatives.